Last updated: 10/2024

This privacy policy provides an overview of how your data is processed by Redcolortheory.

For any questions regarding this privacy policy or data protection at Redcolortheory, you can contact our data protection team at [insert contact details]. Please also send an email to our team if you wish to exercise your right of access, right to deletion of your data, or any other data protection rights under Articles 15 to 22 of the GDPR, including withdrawal of consent for marketing, unsubscribing from the newsletter, etc. You can find additional information in the sections "What are my data protection rights?" and "Contacts."

How to read this privacy policy : We provide several ways for you to read this privacy policy. In this section, you’ll first find some basic information. Then, in each chapter, you will find topics that concern you.

1. What data does Redcolortheory process?

Redcolortheory offers you a variety of services that you can use in different ways. Depending on how you contact us online or otherwise and the services you use, various data from different sources is communicated. Many of the data we process are data you provide when using our services or contacting us, for example, when you register and provide your name, email address, or postal address. We also receive technical data about your device and access data, which we automatically record during your interactions with our services. These might include information about the device you are using. We collect other data through our data analyses (e.g., in the context of market research and customer evaluations). In some cases, we also receive data about you from third parties, such as credit agencies and payment service providers.

2. For what purposes does Redcolortheory use my data?

Redcolortheory processes your data in compliance with all applicable data protection laws. In this regard, we naturally adhere to the principles of data protection law that apply to the processing of personal data. Thus, we process your data primarily for the purposes stated in this privacy policy or when your data is collected. This mainly involves processing purchases, providing, personalizing, developing, and securing our services. Additionally, within the strict limits of German and European data protection law, we use your data for other purposes, such as product development, scientific research (especially in machine learning, artificial intelligence, and deep learning), market research, process optimization, service customization, and personalized advertising.

3. Personalized services

The development and provision of personalized features and services are essential to us. Regardless of location, time, or the device used, we offer you an individualized shopping experience and perfectly tailored offers to suit your personal interests. Therefore, processing your data for the personalization of our services is an integral part of the services provided by Redcolortheory.

4. Website information

We use your data to provide the Redcolortheory websites. In addition to device-related data and access data generated with each use of these services, the types of data processed and the purposes of data processing depend on how you use the features and services available through our services. Additionally, we use the data generated from the use of our services to assess how our online offerings are used. We use this information, especially for personalized shopping, to improve our services and offer personalized advertising.

5. Newsletter

We offer several newsletter services, including:

- Inspiring content, such as updates on brands, trends, offers, sales, and categories;

- Reminders, such as when an item on your wishlist is discounted, if items in your bag were left behind, or if you requested a size reminder;

- Surveys, for example, to find out if you liked the items you purchased;

- Personalized product recommendations based on your previous orders and browsing behavior.

6. How does Redcolortheory use my data for advertising purposes?

Our advertising partners and we use your data to present personalized ads on Redcolortheory services and other websites and apps operated by third parties. In this context, our advertising partners and we use standard internet technologies. This allows us to show you targeted advertisements and present offers and ads that actually interest you. This helps us better meet the needs of our users after customization, discover new products, and engage your interest in our services through a more personalized shopping experience.

7. To whom is my data transmitted?

Redcolortheory transmits your data only when German or European data protection laws allow it. We work closely with certain service providers, such as in customer service (e.g., call center providers), technical services (e.g., data center management), or logistics companies (e.g., postal operators like DHL). These providers may process your data on our behalf only under specific conditions. If they are our subcontractors, the providers only have access to your data as necessary for the provision of the relevant service.

8. What are my data protection rights?

Under the law and subject to the conditions it defines, you are entitled to the following data protection rights: right of access (Article 15 GDPR), right to deletion (Article 17 GDPR), right to rectification (Article 16 GDPR), right to restrict data processing (Article 18 GDPR), right to data portability (Article 20 GDPR), right to lodge a complaint with a data protection supervisory authority (Article 77 GDPR), right to withdraw consent (Article 7, paragraph 3 GDPR), and the right to object to certain data processing measures (Article 21 GDPR).

9. When are my data deleted?

Your personal data is retained as long as necessary for the purposes stated in this privacy policy, particularly to fulfill our contractual and legal obligations. If necessary, we may also retain your personal data for other purposes, provided that the law permits storage for specific purposes, including for legal defense.

10. How does Redcolortheory protect my data?

We transmit your personal data in encrypted form. This applies to your order and your customer login. We also secure our websites and other systems with technical and organizational measures to prevent loss, destruction, access, modification, or dissemination of your data by unauthorized persons.

11. Changes to this privacy policy

As our websites develop and new technologies are implemented to enhance our services, changes to this privacy policy may be necessary. Therefore, we recommend reviewing this privacy policy periodically.